Global internet services company Yahoo has announced that it will adopt some of the key standards of the "semantic web" to improve its search engine.

The technology, considered to be the next step for the World Wide Web, involves a much richer understanding of the masses of data placed online.

The Semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content. It derives from W3C director Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange

Currently, most search engines, especially Google, use the interconnections between sites to identify relevance for a particular topic.

Since the semantic web helps to capture the meaning of data on a page, it can enable a user searching the web to work out its relevance to a particular topic.

The semantic web promises to change this because it helps to capture the meaning of data on a page and so give machines classifying or searching the web the capability to work out its relevance to a particular topic.

Creative Bubbles will be launching a new updated website in the summer and has already looked at how the semantic web will affect our search engine rankings on key phrases, so looks like it is going to be a busy few months for this Nottingham Web Design Agency.

This is an exciting development and could be a new era for Search Engine Optimisation and Creative Bubbles wants to be one of the key web development and design agencies in the Midlands area that are at the forefront in given helpful and honest advice for businesses looking into how this could affect their search engine rankings.

If your after free helpful advice on the latest technologies and how they can improve your web presence why not contact our team on 0871 918 0 955 or you can email us at info@creativebubbles.co.uk. 

Web Development Team Nottingham

March 17th 2008